No Signboard Seafood (Esplanade Mall)

ABOUT

Indulge your seafood cravings and pay a visit to No Signboard Seafood, the popular chain famous for its White Pepper Crab and other seafood dishes. Part of what makes this particular establishment extra interesting is the story of its humble beginnings, because who doesn’t love a good origin or suc ...More

Indulge your seafood cravings and pay a visit to No Signboard Seafood, the popular chain famous for its White Pepper Crab and other seafood dishes. Part of what makes this particular establishment extra interesting is the story of its humble beginnings, because who doesn’t love a good origin or success story? With a history dating back to the late 1970s, No Signboard Seafood began as a hawker centre seafood stall with literally no signboard and sales of three crabs a day. And look at it now – with outlets in several different locations, the establishment’s story makes for a narrative that’s about as satisfying as the food it serves.

All this wouldn’t be possible without some real quality cooking, of course – Singaporeans are a discerning lot when it comes to their food, and a chain that has stood the test of time the way No Signboard Seafood should more or less be worth its salt. Sink your teeth into a delightfully fresh, sweet hunk of crab meat when you order a crab dish (again we’re plugging the White Pepper Crab), and you’ll understand why this is an eatery that has endured for so long. Don’t forget to try the irresistibly spicy Sambal Kang Kong, another popular must-try option. Other seafood items are definitely worth a taste too. Unpretentious and reliable, delicious and satisfying, No Signboard Seafood is definitely a place that hits all the right notes, and then some. (Aug 2017)

THE BUZZ

“Principally famous for its white-pepper crab, No Signboard also dishes up delightful lobster, abalone and less familiar dishes such as bullfrog.” -Lonely Planet

DISHES WE LOVE

Sambal Kang Kong, White Pepper Crab, Chili Crab, Fried Cereal Beancurd, Crispy Cereal Prawn, Drunken Shrimp, Cheese Lobster